Week 9: Priority Management

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1. In today's society, we think we need to work harder, put in more hours, and get less sleep to be successful. However, this is leading to us to become sick, die from lifestyle-related diseases, and be unhappy. 

2. Remember that more isn’t better - better is better.

3. The key is to switch (and help your employees switch) from doing time management to priority management. Time management is living by your calendar. Priority management is getting the most important things you need to do every day done.


Achieving your dreams means knowing the difference between “important” and “urgent,” because that allows you to set the right priorities and allocate your time and resources well.

Here’s the difference:

  • Important activities have an outcome that leads to us achieving our goals, whether these are professional or personal.

  • Urgent activities demand immediate attention, and are usually associated with achieving someone else's goals. They are often the ones we concentrate on and they demand attention because the consequences of not dealing with them are immediate.

Corporations are infamous for bogging down in a range of urgent or seemingly important issues that aren’t actually adding value. By helping your teams shift from time management (living by the calendar) to priority management (doing the most important things well), you can create a wave of focus and wellness. 

Below are the six steps you and your employees can follow to switch from time management to priority management. You can download the Priority Management Workbook that will take you through these steps.

Step 1: The Time Check

List all of your roles and responsibilities and write down how much time you spend on each one. Do you feel that you are currently spending enough time on the things that are important to you?

Step 2: Rank your Responsibilities

Rewrite your top 10 responsibilities as your priority list from most to least important.

Step 3: Define your Role

For each of the priorities, write 1 or 2 adjectives to describe your ideal self in that role/task/responsibility.

Step 4: Build your Day

Construct your ideal day. Allocate your time to the most important priorities. Do not be afraid to communicate your commitment to your priorities to the people around you and keep these decisions in mind as you go about your daily life. Encourage your employees to do the same thing.

Also be prepared to defend your dedicated on-task time. To do this, you might have to break away from the belief that you have to respond to every email, voice mail, text message, and so forth, on the same day you receive it. Some messages can go unanswered; others should be blocked entirely. Do whatever you have to do to keep such distractions from stealing your time.

Step 5: Build your Week

You can also begin to construct your ideal week. Look for blocks of time that you can dedicate to certain tasks. For example, one complete day can be dedicated to strategic planning, or mornings can be dedicated to working out.

Step 6: The 5 Tactics

Look at your ideal day and week. How does this differ from your current reality? What tactics do you need to execute to bring your life into alignment with your dreams, goals, objectives, and priorities?

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The information and advice provided in this program is intended to assist you with improving your performance, as well as your general health. It is not intended and should not be used in place of advice from your own physician or for treatment or diagnosis of any specific health issue. By participating in this program you acknowledge that undertaking any new health, diet and/or exercise regime involves certain inherent risks, that you assume such risks, and that you release Wells Performance Inc. from any responsibility or claim relating to such participation.

Life MasteryAndi Coombs